Tuesday, April 10, 2007

Un-ethical Coke

Another reason to give up coke...
Not that I drink any coca cola, but here's yet another reason to really NOT buy it. Of course, it rots your teeth (or arguably damages your brain if you opt for the sugar free version) makes you hyper, bloats you and just generally doesn't have any health benefits, but it's also totally unethical. Nothing new perhaps but I picked up a leaflet the other day, explaining and condemning Coca Cola's actions in India. Coke Justice claims that Coca-Cola is destroying lives, livelihoods and communities, by highlighting a 'pattern of abuse' emerging from their factories in India - water scarcity, pollution of land and water and pesticides in drinks. Their global campaign has already put much pressure on Coca-Cola, and has led them to lose money from sales and legal fees in India. Hardly anything compared to what they earn globally, but it's a start and definitely another dent into their somewhat frail reputation. I really like this campaign and think more should be done to support it - www.cokejustice.org

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